Saint Lucia Jazz and Arts Festival
Saint Lucia Jazz is the most prominent music festival in Saint Lucia and is well known all over the world. After 25 years of doing the event, the Saint Lucia Tourist Board believed there was a need for market expansion and brand rejuvenation. Art infusion changed the festival from only music to music and art– Saint Lucia Jazz and Arts Festival.
The Saint Lucia Tourist Board approached us to design an identity that projected the narrative of the revitalised brand. We created a bold and engaging new visual personality, using painted brush strokes and textures to capture the festival’s Caribbean vibe and international edge. The colour palette was as vibrant as the warm people and the design style as rustic as the culture.
