U5
There is fierce competition in the entertainment sector. Reinvention is key to survival. U4RIA was in its fifth year, and the team felt the need to rejuvenate the concerts image. The solution pointed to a subtle makeover– an "identity jolt" if you may. We abbreviated the name from U4RIA to U5– “U” stands for U4RIA and five (5) the number of annual instalments of the concert. We made the logo straightforward and bold.
Moreover, we added energy to the identity through the use of colour–Fuchsia. We ensured the design execution was consistent across all touchpoints. The U5 identity brought new confidence in the brand. The concert surpassed expectations receiving excellent reviews. U5 saw an upsurge in attendance and a significant increase in followers on social media. Research showed U5 to be the most trusted carnival brand.