Flow

Flow is a communications and entertainment provider delivering video, broadband, telephone and mobile services to consumers. Though the company made strides improving its services, it fell short connecting with its youthful audience.

With Summer around the corner, we felt it was the perfect time to create an engaging campaign to captivate the youth. We named the campaign “Endless Everything Summer” and partnered Flow with the hottest events and entertainers to create fun-filled moments to save, share and win. Flow became a sponsor of fun and not just a retailer of technology.

We reviewed previous design templates and created a new look that was simple, clean and modern– Just enough design to make the point in seconds. A bold image, clean background and minimal text changed the perception of the brand from "stale and dated" to "in and now"– more in keeping with youth culture. The Summer belonged to young people and Flow was the main sponsor. The result was more meaningful engagement, a loyal audience
and an increase in market share.