Saint Lucia Arts Village
The organisers of the annual Saint Lucia Jazz and Arts Festival-the St. Lucia Tourist Board needed the festival’s visual component to leave a significant footprint on the festival. They required the visual exhibition to create greater enthusiasm from patrons and simultaneously generate returns on the investment.
We strategically introduced the show as the “Arts Village” as compared to “Arts Exhibition” which implied an experience rather than a static event.
It proffered both a creative space for artists and a social setting for visitors to savour the emotional power of art in all its manifestations. With a voice of inclusion and accessibility it was clear that the Village belonged to patrons and the artists.The Arts Village saw a record number of artists produce high-quality pieces for the show and a record number of patrons visited the venue. What was once a static, visual exhibition is now a unique cultural experience–one that seeks to invest in the participants’ hearts and minds.
